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Manufacturers must embrace consumer-driven innovation
The information age means consumers want to know where products come from, how they work and the brand behind merchandise.


    • Manufacturing industry has grown by 68% in the year 2015

    • 55% of the companies in a survey cited sales growth as a top priority and 41 percent said they were focused on reducing the cost structure



    • Knoah helped its US client to roll out 15 languages customer service support while launching India operations



    • Tech Support

    • Customer Care

    • Billing, Retention, Collection

    • Online Engagement

    • Sales, Cross-Selling, Up-Selling

    • Customer Loyalty Management

    • Back office services



    • Offer Multi-channel support solutions

    • Achieve better KPIs at lower cost

    • Reduce leakages with our proven operational processes

    • Engage customers with industry specific expertise

    • Reduce customer support costs with right engage solutions

Industry Overview – Manufacturing

Manufacturers must embrace consumer-driven innovation

Manufacturing may seem stagnant in some industries, but almost all companies can profit from new production technology innovation and opportunities offered by global enterprise.

As the world goes global, many companies offshore production plants to countries with the cost-efficient resources and favorable trade agreements necessary to stay competitive. Companies also turn to worldwide audiences to corner emerging markets like China. At the same time, new technology like layered manufacturing and the Internet of Things allows for precision production built on consumer data. It’s easier than ever for companies to build products to exact customer specifications or adjust production to take advantage of trends like eco-friendly processes.

With new opportunities come new obstacles. Product recalls become more commonplace as consumers become more informed and federal regulators tighten regulations. In an industry like food manufacturing, recalls are commonplace to protect consumers from allergen contaminants and other problems that occur during production (2). It’s vital that companies share information from factory floors so consumers can make informed decisions and get answers when there are problems with products.

  • U.S. manufacturing receipts grew from 4.9 trillion in 2002 to $5.9 trillion in 2014. In 2014, they were higher than pre-2008 financial crisis numbers
  • A 2016 survey found growth is a priority for 76% of manufacturing CEOs
  • Companies expand into emerging markets like China, which experienced 9.4% compound annual economic growth between 1985 and 2015
  • Industries also turn to foreign outsourcing in growing numbers. For example, the global medical device manufacturing outsourcing market should see a compound annual growth rate of 11% between 2016 and 2020
  • There were 626 food recalls in 2015

          *Source – Multiple industry reports and online resources


While the data is available, manufacturers still need solutions to communicate information to consumers and capture details from customer feedback.

This can become more difficult as brands expand around the globe to field comments and questions from multilingual audiences, not to mention the challenges that spring up when offering answers 24/7 during recalls.

Responding to feedback means being available on every popular platform. Call centers are basic requirements, but modern manufacturers need to be ready to respond to product inquiries on social media, web chat or mobile text messages. Consistency is important. As consumers switch to different platforms, manufacturers need consistent CRM data to communicate dependable answers.

  • In the first quarter of 2015, automotive brand loyalty hit a 10-year high of about 53%.
  • 60% of millennial consumers say they are loyal to brands.
  • 62% of them said responding to comments and questions on social media encourages loyalty to companies.
  • Most millennials – 87% – use more than one communication device in a given day.
  • Over 50% of all consumers said they would leave a brand that didn’t respond to feedback.
  • Millennial are much more likely than Baby Boomers to keep using a product after proper problem resolution.

          *Source – Multiple industry reports and online resources

Technology and Product Innovations

It’s not just a matter of being available. Care agents serve as the voice of the manufacturing brand so they must be friendly, effective and knowledgeable.

Companies operating in a global economy can outsource call center responsibilities, provided the consumer care partner offers representatives with the necessary soft skills and the ability to train contact centers around specific brand goals. Empathy is essential during recalls or other problematic events, and kindness should be communicated in any language.

A customer care center specialist can also help managers handle back-office tasks so leaders can focus on production. With the right expertise, a partner can quantify interactions monitored and recorded through social listening or scored through consumer satisfaction surveys to gather valuable data on customer opinions. This feedback not only allows brands to recognize success, but it may also give them the insight necessary to inform future production decisions.

Knoah is recognized as a leading global provider of BPO and Contact Center Outsourcing Services by such bodies as International Association of Outsourcing Professionals (IAOP). We provide comparable services with the same outstanding results as huge corporations, but because of our size, we can offer more flexible, responsive interactions with our clients. This creates a much more effective partnership. As a leading provider of Business Process Outsourcing, we deliver customer-facing services which include voice, email, social media and chat support as well as non-customer-facing services such as data/order entry and 3rd Party Agent QA services.

Industries We Serve

Our Global and Fortune 500 Clients Trust Their Brands to Us!

We have gained capabilities and experience across a wide range of industries, while developing tenured relationships that span 8+ years with some of the world’s most respected brands.

  • Consumer Electronics

    Exceed your consumers’ expectations with better customer care solutions on every step of their journey.

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  • Utilities

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  • Manufacturing

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  • ISP Broadband

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  • Telecommunications

    Our outstanding services help you increase satisfaction and reduce churn.

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  • Automotive

    Millennials buy cars, but they have different priorities than previous generations when purchasing big-ticket items.

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  • Consumer Applications

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  • Home automation

    We bring home automation customers the guidance they need through the channels they prefer

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  • Language Interpretation

    Engage across language barriers with help from expert interpreters

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  • Employment and Talent Engagement

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  • Market intelligence

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